The Maxol Group
We were delighted to work with Rebel Outdoor to drive awareness of our Maxol/Aware Christmas Coffee Cup campaign, and donated 10c to Aware for every hot drink purchased in our 115 company owned service stations across the island of Ireland during the month of November and December 2017. AWARE has been our charity partner since June 2016 and Rebel Outdoor kindly donated MallBox panels throughout the course of the campaign. We wanted to drive awareness and achieve reach quickly with our target audience and MallBoxwas a perfect and effective format to achieve this.
Head of Marketing / The Maxol Group
Having used Mallbox for the first time in June 2016, we extended the reach of out TV campaign, particularly amongs our hard to raeach audience of 15-24 year old males, by being positioned close to where they hang out with their friends and close to the point of purchase, which ultimately helped drive sales of Chicago Town Takeway. In 2017, the MallBox Toteminnovation proved particularly effective in supporting two new product launches which were very impactful in attracting customer attention and drove specific messaging. The team at Rebel Outdoor worked closely with us in securing key front of store locations which supported our shopper marketing activity and successful sales results.
Marketing Manager / Dr Oetker
I still remember my first campaign for Nestlé utilising Citybox (now Mallbox) for the launch of Purina Bakers in Ireland – it was a really effective way of getting positioning so close to the point of purchase.
Marketing Communications and Brand Strategy / (ex Nestlé Purina)
The Sunday Business Post
The Sunday Business Post used Rebel Outdoor Mallboxes in February/March 2018 to extend the reach of the brand campaign “Think Again” which also featured on TV, radio, 48 sheets, 6 sheets and Orb screens. Our aim was to create brand awareness and drive sales. We received lots of positive feedback from readers, clients and colleagues on the Mallboxes. The Sunday Business Post also saw an increase in sales in stores were the Mallboxes were placed nearby. The Mallbox posters were also of a very high production standard. It was a pleasure working with the Rebel Outdoor team who were incredibly efficient, easy to deal with and instrumental in choosing key locations for The Sunday Business Post.
Circulation & Marketing Manager / The Sunday Business Post